Search Engine Optimization

Like all marketing, website promotion should be an ongoing effort. High quality content is paramount but by itself is not enough to drive visitors and business your way. Our SEO Service Pack gets you started to help you increase your search engine ranking and website traffic.

The SEO Service Pack will be tailored to accommodate specifics of your business situation, but will generally include a combination of these tasks.

• Consulting related to online marketing and integration of online and offline marketing efforts
• Consulting related to corporate identity, branding, marketing to client target audience
• Web site analysis and traffic analysis
• Competitor analysis
• Optimize Meta Tags in your source code (DESCRIPTION, KEYWORD, etc) and TITLE tag with keywords, add additional tags for search engines
• Adjust home page text content to maximize search engine rankings (E.g. do keyword research to optimize link text and tags with keywords)
• Register with popular SEARCH ENGINES and Directories (Google, Yahoo, MSN/Bing, AOL, ASK, DMOZ, etc)
• Register with relevant local search engines and directories (E.g. Get listed with online yellow pages, local and regional business directories, etc.)
• Register with relevant industry search engines, directories, and industry portals if available
• Recommend options for third party paid services (e.g. paid listing placement, pay-per-click advertising)
• Provide additional marketing recommendations (including content improvement, articles, blogging and social networking advice)

* SEO Praxis hosted clients receive a substantial discount on this service. To evaluate if and how you could benefit from our Search Engine Optimization please contact us.