Keeping a WordPress site aliveWhat a WordPress Maintenance Plan Should Include, and What It Costs in the US
A WordPress maintenance plan covers updates, backups, security checks, a staging copy and a report. Published US plans run from about $49…
Articles
Author: Anne Corcino
Keeping a WordPress site alive
Keeping a WordPress site aliveWhy Your Elementor or Divi Site Is Slow: Measured, Not Guessed
Measure first: the Core Web Vitals targets are LCP 2.5 s, INP 200 ms and CLS 0.1. Then fix images, caching, hosting…
Running the business onlineWhy Your Website’s Form Emails Land in Spam: SPF, DKIM and DMARC in Plain Words
Quote requests that never arrive usually fail an identity check. What SPF, DKIM and DMARC each do, what Google requires, and the…
Running the business onlineWho Owns Your Domain? Check Before Your Designer Leaves
The registrant holds the authority over a domain. How to look yours up, move it into your name, and what to ask…
A website for your businessWhat a Website Costs a Trade Business: Quotes, Line by Line
A small-business website quote has nine lines. What each covers, the market range from template builders to custom builds, and how to…
A website for your businessWhat a Contractor Website Must Show Before Anyone Calls, Including the License Number
A California contractor's website needs the license number, a phone number, work photos and a service area. What the CSLB requires and…
Being foundService Area Pages That Are Not Doorway Pages
Google's spam policy names city pages made to rank for similar queries as doorway abuse. What a real service area page holds,…
Being foundA Service-Area Business on Google: Profile Setup and What to Put on Your Site
Google's own rules for a service-area business: hide the address, up to 20 areas, about two hours' driving. Then the profile, the…
Google Ads for trades and practicesWhat Local Services Ads Really Cost per Booked Job
Local Services Ads charge per lead, not per click. Published plumbing and HVAC lead prices, the close-rate arithmetic, and a ninety-day test…
Being foundIs Thumbtack Worth It? Renting Leads Against Owning Them
Thumbtack charges nothing to join and a price per lead, shared with other pros. When renting leads pays, when owning the source…